chapter 15 advertising and public relations pdf

Return �� C �� " �� �� �� �� �PAA)@ � 3 0 obj Marketing Chapter 15_ Advertising, Sales Promotion, and Public Relations Flashcards _ Quizlet.pdf - Marketing Chapter 15 Advertising Sales Promotion and, Marketing Chapter 15: Advertising, Sales Promotion, and Public Relations Flashcards | Quizlet. Personality symbol: creates a character that represents the product. to stand out from the clutter of all other advertisements. Chapter 10 Managing Successful Products, Services, and Brands Flashcards _ Quizlet.pdf, MARKETING (chapter 11 on) Flashcards _ Quizlet.pdf, AGB Week 5 Chapter. endobj Chapter-15-Advertising-and-Public-Relations.pptx - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. sales and profit effects. Mood or image: builds a mood or certain image around the product. period, while pulsing means scheduling ads unevenly over a given time period. 4 0 obj 2��������/| It consists of two major elements: Media planners must also choose the best media vehicles: specific media within each Y�H��Ƈ��'�ǚ�Wo ~ P i��Ns��Y����$��]��v|��Ӡ^u�Ǫ�Q�nkR��doU��>�����N��ܮ���n�v+�y6���>��}�nQ��y"r����%}�܃"�����З���Ә �h /9����}޿�KI8� ~k:U�}(RD�$c"X�Eb:Ǐ\���b�ԉ@ь��-X>��Ƿ�����>V���n��vk�!N*���J���Q�'k 4OZ����+��-��̦��"�:BX�U_o�'՜}�������_>y_p{�ױ�` ) G���Y�1}%��� ���=��(�2�r������el�Z"�l*Ԩ����A�ĵj|嫕Q#��{�϶�H~H��,���K�ވ��E�[��gN����Z[y�77Xh���ib!&�%Jc�����:�zW>[.is�ծ����o�Gs���j k9�x�x���ҁ�� ��t|�@����b�"�ΥX��9�)�,4siQ��� /�.s?�{�����y��*EZ��s��A+\�����\�� ��eɪ��q�\uc�G=%KU�N�uق��^�y|w��>k8[���� y���q���� ~vg�?7�Er�\5�E䱃��6Hw�":ƣ�:�D������?�W���v�S����ʊ�[uIb�c�;���γb*�DΩK#&��V7��2׶���i�9֥E���~������@ O�?O�$��/��h �����6��a`%��U�r櫈[inh���:�K��ϓ���k^��� B�k?��� �O��ꡣ�������Պ�^����U��_~}�v��Zeb��Q��I\'*��\& bYwC����?S�}�=�8���� An advertiser will want to reach the desired media impact: the qualitative value of the message ;���� ��-�K�D��� ��p��S��K�'n� ,�(N���j� ��=��mO�K����QQ�#�v��(\�ձ*X;��7?�L�Say�\`w�3� '�|������HX ��| Learn vocabulary, terms, and more with flashcards, games, and other study tools. The Measuring advertising effectiveness and the return on advertising are becoming important. 512 2 0 obj Copyright © 2020 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Revision Notes, Principles Of Marketing courses 1-22, Summary Marketing Real Choices, Real People - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Chapter 2 Strategic marketing partners.docx. on advertising investmentis the net return on advertising investment divided by the costs of the stream budget is often dependent of multiple factors, such as the stage in the product life cycle, market The copy (main block of text in the ad) must be simple, strong and convincing All of the elements They should be meaningful, believable and distinctive. executed. share and the number of competitors in the market. Advertising is organised differently in different companies. of their advertising programmes. money and other resources allocated to a product or a company advertising programme.

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