Clothing description in a story is useful because it often gives additional information about a character that you might otherwise tell. Now I recognize Subaru isn't going to have an "order now" button (it's not a traditional ecommerce site), but the first place buyers go when researching a car is online and so a great product description will make a lasting impression. hahaha. What do you do if you have purchased from a 3rd party supplier who doesn’t know or won’t tell you the country of origin of fabric. How do you normally price your writing jobs? Here is how I would write the description (I’ve made up the fiber content because I don’t know it and omitted his cutting instructions which go somewhere else on the pattern card): Ladies handwoven rayon fully lined jacket with contrasting silk/rayon velvet notched collar and cuffs. 5.Length of product: … In part one, I looked at the concept of inbound marketing and the philosophy behind it, which is to attract and retain interested prospects with great quality content. We are African-American owned and plan on becoming a central hub of shopping activity for the local African-American cowboy population as well others who enjoy wearing western apparel. Let us know in the comments below! 4.Silhouette: … It's fast and easy, with LivePlan. Dawn, there is a way to test the fiber content by burning it etc. What is predictive analytics and what are its main uses for marketers. However, the better your meta description and the more suited it is to the types of queries that might lead a searcher to that page, the more likely it is that your own text will display. *You are legally required to state the nation of origin and fiber content on web sites, catalogs etc although too few do it. Writing a good meta description is an art form, and one that’s often overlooked. Plastic I could eliminate off the top; it is incongruous that you’d put a plastic button on goods you wove by your own hand. However, humor is a tricky thing to balance in product descriptions. Legal ones are the last level of descriptions required if you import products under the Hamonized Tariff Schedule. (I know, the picture clarifies, but…) It’s that danged punctuation and the “with” hanging in there. The only remaining possibilities were mother of pearl and bone. The company will start with three months inventory on hand for apparel and accessories as this is the main revenue generator. This can sometimes happen anyway, so be aware that your meta description is not always what displays beneath the search result if Google, Bing, or whoever has decided that some content on the page would be a better fit. This process can take a few minutes. Shopify has that covered as well: Notice the line “no design skills needed.” This helps to immediately calm any fears business owners might have about creating a website. Get My Fill-In-The-Blank Ecommerce Product Description Template. For example, I won’t buy jackets or pants without pockets, many women won’t buy pants with them. Already have a subscription? They could have gone with the standard generic description of the light and its features. In other words, what is the going rate for that type of work? It’s no accident that Patagonia finds themselves on a list like this. Malicious Candle Co. and their “Sending Thoughts and Prayers - Infused With ‘Absolutely No Effort’” candle is a perfect example of how sarcasm can help sell products with a little bit of attitude (or a lot of attitude—but you’ll need to browse the site to find those product descriptions yourself). Technical descriptions are useful to production and pattern people. I was wondering what I can charge per description to a company that wishes for me to write their catalog descriptions for them? XS-XL. The opening days cash on hand balance will be $18K. Not Dollar Shave Club. Learn how your comment data is processed. Why wouldn’t I answer this when it speaks to your design integrity? We will also serve the Hispanic community which tends to have a slimmer yet shorter frame. Instagram icon There are three types (levels) of garment or product descriptions: I am writing about technical descriptions which are the basis of all of these. If this is true and there are 10 fabric variations for the same style# how would they be differentiated – new style number for each? Testimonials and product reviews can increase conversion on your sales pages by 34%, making them crucial for big-ticket items. It manages to pack in more information this way, covering not only the brand’s high-quality ingredients and range of recipes, but also details about free delivery and flexible subscription – and still ends with a call-to-action at the end. Great brand stories all share seven common traits, as evidenced by these top brands. Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates. EMEA/USA: +44 (0)20 7970 4322 | email: firstname.lastname@example.org. Instead, they start with, “Greet guests with a warm and welcoming glow.”. To find out exactly which features are most important to your customers, start with the product’s reviews: In the example above, the customer cares about the hammer looking new, even after repeated use—a great idea to include in future iterations of the product description. Participate in this conversation via email, Apparel Descriptions in Catalogs and Perceived Risk Associated with Catalog Purchases, Fashion Incubator » Refining Refine My Line, Fashion Incubator » Things you must know if you have a clothing line: garment measuring, 5 questions every designer must answer revisited, T-Shirt Product Description: 6 Tips and Tricks for Crafting Powerful Copies | BlogWriters, Fabric type or finish if important [jacquard, print/woven (stripes and plaids), velvet etc].
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